ICHA was founded by Ash, a medical researcher and chemist at the Karolinska Institutet, to create alcohol-free drinks without compromising on taste, quality, or health. Tired of sugar‑sweetened, “prebiotic” products full of unnecessary additives, Ash began fermenting fruits, berries and spices.

The result became a fermented craft drink with sparkling and spicy notes. It’s brewed locally in Stockholm, and the journey began in 2021 at Söderhallarna on Södermalm with a popular pop‑up bar next to Sébastien Boudet’s bakery — a natural home for those who care about quality, ecology, organic and artisanal craftsmanship.

Sustainability is a must! Local and organic ingredients, verified by Äkta Vara and EU organic certification. Behind ICHA is also the whole family: Mum Hamida, sister‑in‑law Liza and partner Sara.

ICHA is more than a drink: it’s a family project that unites passion, craft, sustainability and health. Corny as it may sound, we want to inspire more people to choose flavorful, eco‑friendly and healthy Non-Alc alternatives.